Over-the-top (OTT) and TV Everywhere (TVE) streaming video services are rapidly growing. While the largest services are headquartered in the U.S., there is a growing footprint of local and homegrown streaming video services available around the world. Here’s a brief snapshot of the what’s happening in streaming markets globally.
Latin America and South America
Globo Play. Globo Play offers some free, AVOD (advertising-based video-on-demand) content, but also enables Globo TV subscribers to access video via desktop computers, smartphones, and tablets through the Globo Play app. Audiences across Central and South America, including Brazil, can enjoy movies, TV shows, and telenovelas like Brazil Avenue.
TIM Brazil (Telecom Italia Mobile). TIM Mobile is reserving part of its monthly mobile data plan allowance — up to 50 Gbytes — just for streaming video. This means TIM Black customers will have more Internet and an additional exclusive franchise to watch videos on Netflix, Looke, Cartoon Network Already!, and Interactive Sport Plus on smartphones. The new benefit will be included automatically and without any adjustment in the price of offers with TIM Pos Plus, TIM Familia, and Da Vinci.
SkyGo. SkyGo is an online TV Everywhere app that’s popular in Western Europe. U.K.-based subscribers can access live content from channels like MTV and SkyNews. It can also be accessed via mobile devices, laptops, and gaming consoles. SkyTV also offers a transaction-based model called Sky Store. Some movies are priced as low as 99 pence.
Viaplay. Viaplay offers viewers a wide selection of on-demand content, including sports, cartoons, and scripted shows. The service requires a subscription, and offers several tiers of pricing. ViaPlay also offers an ad-based AVOD service called Viagame online video streaming service that competes with the likes of Twitch and YouTube Gaming in providing entertainment to younger viewers that like to watch others play video games.
Okko. Okko, an OTT service based in Russia, uses an ad-based model to stream movies and TV for free. The service features major Hollywood studio fare, including so-called PVOD movies that are available at the same time that the movie is featured in the theatrical window. Okko also offers a subscription-based, ad-free package that can be accessed on Smart TVs for example.
Iflix. Malaysian-based Iflix is perhaps the largest and most successful SVOD platform in Thailand, the Philippines, Malaysia, and Indonesia. It provides access to more than 20,000 hours of TV shows and movies from major film and TV distributors, including Disney and the BBC. Viewers can watch unlimited video any time of day for a low monthly fee of between $2 to $3 a month. The company is largely focused on emerging markets where content consumption is heavily done on mobile devices, and where there is a ready supply of pirated content as well.
Stan. Stan is a subscription video-on-demand service offering a wide selection of video content from blockbuster movies to TV shows. The service offers multiple price points including a premium subscription for $15 monthly. Subscribers can access Stan on the Apple TV, iOS and Android devices, game consoles like the PlayStation and Xbox One, and streaming media sticks like the Google’s Chromecast.
What’s your favorite locally-grown streaming video brand?
Amazon, Netflix, and Hulu have global ambitions and streaming brands. However, in each local geography around the globe, there will be OTT services that are native or ‘home-grown’ to that particular region. Will these services be able to fend off the giants and thrive? Maybe. It’ll take the right content and user experience. Do you have experience using any of the services above? Are there others we missed? Contact us and let us know!