Churn is a universal problem among OTT streaming services, and more so for those offering subscription video-on-demand (SVOD). Due to the pandemic, customers have had to shrink spending budgets, especially when it came to entertainment subscriptions. To cut on costs, many hopped from one subscription…

In 2020, travel restrictions and social distancing rules decimated businesses across almost every industry. Within a month, sales at Primark plunged from £650 a month to zero. By contrast, the Zoom Video conferencing app was suddenly worth more than the world’s seven biggest airlines combined….

Fostering meaningful direct relationships with customers is critical to growing in today’s environment. The D2C boom makes fostering meaningful direct relationships with customers critical to growth in today’s environment. With the consumer in control, we have to acknowledge that the way we go to market…

There’s a common pendulum swing that happens with many innovative technologies. With the cloud, many organizations were initially keen on-going cloud-first, only to take a step back to a hybrid model. The first year cloud went to market, Capgemini found that only 15% of enterprises…

These days, businesses across a number of industries have had to dodge hurdles left and right — and the OTT streaming industry has not been spared. Internally, companies have been struggling to cope with changes in operations spurred by the pandemic. Externally, trends and consumer…

Building brand loyalty in the digital subscription space can be a tall order as we try to tailor product bundles and packages for consumers who want it all on their terms. Enabling our customers with technology integrations that eliminate friction and boost experience is critical…

The Covid-19 pandemic of this century has fundamentally changed the way people work, how they shop, and how they interact and communicate with others. If a merchant wasn’t offering its services online, it’s now or never. Even services that have gained popularity and a significant…

Technology has changed the way customers interact with businesses. Nowhere is this more evident than when consumers make digital purchases through a browser or within an app. Modern consumers who pull out their credit cards based on what they see on screen expect a seamless…

For many OTT businesses going global is the end goal. OTT companies will work together with specialized partners to navigate each market effectively in order to achieve optimum success. Finding the right partner is crucial to achieving global success but it may prove to be…

New data shows that the global over-the-top (OTT) video market is growing fast: It hit about $97 billion in 2017, and Allied Market Research predicts that revenue will reach more than $330 billion in 2025. The smartphone segment, Allied says, is one of the key contributors to…

Over-the-top (OTT) SVOD and AVOD streaming services are rapidly growing globally and nowhere are this more evident than the Asia Pacific region which is poised to grow over 100% in the next 5 years according to research by S&P Global Market Intelligence. Across the whole…

The web is buzzing with information about the future of 5G technology — as it should be. More devices come online every year, creating huge demands for data across the globe but especially in dense urban areas. Without an improvement over existing 4G technology, accessing…

Conference season is in full swing, and we’re gearing up for our next stop: NAB Show, which runs April 6-11 in Las Vegas. NAB Show is the premier showcase for those who create, manage, deliver, and consume great content. As a team working in the content…

In the old cable and set-top box days, consumers had to jump through several hoops to cancel their services. At a minimum, they would have to spend considerable time on the phone with customer service agents who would try everything they could to keep their…

Ever since Disney announced it was launching its own streaming service, fans haven’t stopped speculating. Netflix and Hulu subscribers wonder which of their favorites shows and movies will disappear, while Disney’s investors anxiously await updates on the broadcast company’s strategy. For all the speculation it brought,…

Our team members look forward to attending CES every year. More than just a place to see the latest must-have tech gadgets, CES is a gathering of the world’s leading communications, media and entertainment companies. As a result, this event is a great opportunity to…

The world of media creation and delivery is changing rapidly, and this event showcased the latest developments, challenges, and opportunities. One clear trend for both content creators and service providers noted at the conference was the need to be both “big and small,” or or both global and local in scope.

Evergent is 10+ years old, has 340+ million accounts in 180 countries and Fortune 500 customers. Clearly, success is no accident. How did Evergent become the company it is today, and what’s next?

Today there are millions of expatriates — people living abroad for work, retirement, school, and proximity to families. These expatriates aren’t quite ready to give everything up from their homeland. They want to feel connected with their native community and watching homegrown TV in their own language from abroad can make all the difference.

At NAB 2018 in Las Vegas last week, the world’s largest media, entertainment and technology event, we had a chance to showcase Evergent’s solution, attend presentations and meet with customers, industry players, and other trendsetters.

Video service providers are undergoing dramatic change. New competitors and big established players are taking over and dominating the market. Feature wars are rampant. From providing more content to offering viewers more choice, and from linear TV to live and on-demand Internet services, consumers are changing the way they watch content, and video service providers are scrambling to keep up with the latest trends.

Choice and independence. This is what today’s video consumers are demanding. In fact, according to a study by TiVo last year, some 77% of consumers want a-la-carte TV and aren’t interested in paying for expensive TV packages with channels they don’t watch.

Security, uptime, scalability, and extensibility are critical to achieving world-class OTT and TVE monetization. These “non-functional” requirements cover two broad areas — execution qualities such as security and usability and evolution qualities such as scalability, extensibility and maintainability.

Decades of investment in proprietary set-tops requiring expensive “home installation” has paid off. Twenty, thirty and fifty channel systems in the 1970s turned into many hundreds of channels by the 1990’s. Rivers of fresh, specialized content filled every audience niche.

Customer expectations for value-added services, heightened competition due to the emergence of FinTechs, a range of new payment-enabling technologies and an ever-changing regulatory landscape have led to the development of an open and collaborative payments ecosystem.

Entitlement management can be a strategic asset to video service providers. The runaway growth of digital content, everywhere connectivity, cloud, and proliferation of multiple devices have all contributed to changing the game on content consumption.

No one has a crystal ball. Of course, that doesn’t stop any of us from offering up our insights. We thought we would share our insights with you on what we predict will be happening, or not happening, in the video services provider market in 2018 — from our perspective of course.

Finding ways to eliminate customer churn and retain your existing customers is critical to your business growth.

What can you learn from your customers or users as they engage with your video service offerings? A huge amount actually. It is one of those ‘moments of truth’ that could dramatically change your business for the better if you know how to best respond.

The Evergent User Lifecycle Management System offers a global solution that will allow video service providers to thrive in the cloud services era.

Over-the-top (OTT) and TV Everywhere (TVE) streaming video services are rapidly growing. While the largest services are headquartered in the U.S., there is a growing footprint of local and homegrown streaming video services available around the world. Here’s a brief snapshot of the what’s happening in streaming markets globally.

Thanks to rapid growth in global TVE and OTT video services, Evergent is growing fast and earning recognition. We were named among the ‘50 fastest growing companies of the year for 2017’ by The Silicon Review team. Read the story to learn more about what…

Top 5 Customer Experience Considerations When Building an OTT At Evergent, we think “over the top” (OTT) video offers an over-the-top opportunity and challenge. Are you ready to achieve success in this space? Do you know what’s most important to consider as your primary customers…