The world has gone mobile and the mobile world has gone all-in on video. The shift to digital is upending business models. The cable video industry is being radically transformed. Computer hardware platforms are becoming media distributors in their own right. Traditional media and entertainment players are reinventing themselves and competing for customer mindshare. And upstart, new breed media companies are pushing the envelope on delivery and content models. In fact, content that was once local and regional is going global faster than ever before. So how do you compete in this new world order?
Evergent can help with the right business management system for any video service. We offer a seamless, end-to-end user lifecycle experience from acquisition to support that helps you generate more revenue, delight your end-user consumers, and make your back-office far more efficient.
There have never been more ways to watch video—good news for consumers, but challenging for today’s cable video providers. Many consumers are cutting the cord, and saying goodbye to cable boxes and hardware connections, and hello to mobile devices wirelessly accessing over-the-top (OTT) video content from anywhere in the world. OTT is not only co-opting the television space, but also creating its own unique value proposition.
As a cable and satellite company, you may be experimenting with new business models that deliver exclusive content. You may also be looking to offer super high-definition or virtual reality content. Regardless of your approach, you need to be ready to monetize this content everywhere users want it.
At Evergent, we recognize that the new world of OTT TV and video, and connected devices requires a new type of modern user engagement and billing system. One that follows the consumer, not the delivery system. As a cable/satellite company today, you need a solution that manages user journeys but is flexible enough to manage engagement across every device and every platform. It must span the entire customer relationship lasting many years.
Your bottom line? Happy, loyal customers that increase your lifetime revenue.
Global OTT TV and video revenue will reach $64.78B in 2021; a massive increase from $4.47B in 2010 and $29.41B in 2015.
Going mobile? Look around you. Consumers are embracing the mobile revolution in how they live, work, learn, play, shop and stay connected. That means if you’re a telecom provider or communications service provider (CSP) today, you are no longer just focused on billing for mobile handsets and a wireless connection.
To stay competitive, you need to offer new media and content services such video, audio, gaming, virtual reality and more. And you seek significant cost benefits from Internet-driven technologies. In fact, in some cases you may be bundling live content and video-on-demand with your customer’s wireless account. Your challenge? You have to make accessing and paying for these services as seamless as possible, and ensure that the customer journey is as engaging as possible—even delightful.
Evergent offers an enterprise-class, cloud-based user lifecycle management solution. Our product—comprising CRM and revenue management software—offers a proven, end-to-end, flexible and extensible business support system for mobile video solutions. It can be scaled as your needs grow and evolve from regional to worldwide.
Number of digital video viewers worldwide will climb to 2.15B this year, according to eMarketer.
Choice. That’s what your consumers increasingly demand today. They want entertainment choices through a variety of delivery options across devices. And if you’re like most media and broadcast companies, you have a deep catalog of archive content you want to monetize across as many platforms and geographies as possible. You aren’t just looking to develop content for eyeballs, but you want to create content that builds a fan base of passionate users who return month and after month, year after year, united by shared interests and experiences. Evergent can help.
We are a global leader in cloud-based, user lifecycle management for video providers in 150 countries around the world. We can help you build a new subscription and OTT video services model focused on the user, the fan and the superfan.
“The growing availability of online content will continue posing a threat to traditional TV.”
Niche content is the game changer that could revolutionize the entertainment space. By catering to a specific, narrow set of interests, it ensures that your customers come back for more. If you’re a new media company, you are using this strategy to take on traditional cable and setting your sights on these underserved niche markets with a combination of video, audio, games, music and more. You are focused on creating a larger platform by offering differentiated content and a delightful experience—that’s the good news.
The bad? You are competing with Netflix, Amazon, Hulu and YouTube Unplugged for viewers.
Evergent offers an enterprise-class, cloud-based user lifecycle management solution. Our product—comprising CRM and revenue management software—offers a proven, end-to-end, flexible and extensible business support system for video solutions. It can be scaled as your needs grow and evolve.
Crunchyroll, Inc., the leading global destination and platform for anime and manga, has officially surpassed over one million paid subscribers and over 20 million registered users.
As consumers demand more independence and individual choice when consuming video, businesses face tough challenges keeping up. Evergent offer a seamless, end-to-end user lifecycle experience from acquisition to support that helps you generate more revenue, delight your end-user consumers, and make your back-office far more efficient.